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Cadbury Launches Chocolate-based Beauty Products

The aim is attract young females and support the luxury theme of the Bliss brand.

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By: Jamie Matusow

Editor-in-Chief

Confection maker Cadbury has teamed up with beauty brand Anatomicals to make truffle bath creme, hazelnut exfoliating wash and toffee body butter – the first time Cadbury has ventured into the health and beauty sector.

The limited edition products are only available from either John Lewis department stores or online fashion shop Asos.

Bliss bars hit shelves in September last year and its bathroom range is out to put its slogan as “the world’s most pampered chocolate bar” to the test.

Cadbury says the venture aims to attract young females and support the luxury theme of the Bliss brand.

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